This activity will work with the Ministry of Human Rights and Minority Affairs (MoHRMA), funding partner CRA-USAID to design a dedicated communication campaign containing messages of top community leaders, religious leaders and celebrities from various walks of life and faiths on a) peace, harmony, and tolerance, and b) safety and protection on a larger scale. The messages shall be recorded and broadcasted as Public Services Messages (PSMs). This may include a) display of messages on billboards in various CRA areas including Lahore, b) Radio channels having coverage in CRA-USAID areas, c) tailored Facebook and twitter messages on ministry page and/or dedicated page for this campaign, and d) recorded messages on local cables, regional and national TV channels (Geo, ARY, HUM, and Rohi). Moreover, the cable operators in South Punjab shall be involved for airing the public service messages through their cable networks as these are watched in almost every household.
